Annie Eng Novelle International
Annie Eng

Annie Eng

President & Founder

Ms. Eng graduated from the University of Wisconsin Madison with a degree in accounting and finance. She started the first 10 years of her career at Gruntal & co as VP in Investment and financial consultant. While at Gruntal, Ms Eng was the youngest producer and was consistently the top 10 producer and the #1 new accounts opener in the Chicago branch office. She had written several financial analyses for the local newspaper's financial columns.

 

While growing up in Malaysia, a country that contains one of the densest rainforests in the world, Ms. Eng was always intrigued by the rich plant botanicals, especially a root called Tongkat Ali. She was amazed when she read a newspaper articles describing how Tongkat Ali had helped the older men gain youthfulness - from increasing energy, enhancing immune health, to enhancing sexual function. Tongkat Ali grows wild in the deepest rainforest and the “Orang Asli” (Malaysian Aboriginal people) are the only people who know how to find them. At that time, there was not enough research and science behind Tongkat Ali and it was viewed as a mystical folk remedy.


In 2000, Ms. Eng started researching Tongkat Ali, again, and found that the Malaysian government and M.I.T. had collaborative research on this indigenous root and had filed a worldwide patent on the botanical. Ms Eng contacted the scientists involved in the research, striked an exclusive distribution agreement for the North America market, trademarked the proprietary patented extract as LJ100, and founded HP Ingredients in 2001 to introduce LJ100 to the North America market.

 

HP Ingredients markets unique, well researched nutraceutical ingredients to manufacturers in North America.  Ms. Eng has traveled the world to work with various groups of scientists and has helped develop several patented and trademarked raw materials such as ParActin®, Citricoma®, Gevuina Oil, and Maqui Superberry®.  Over the last six years, She has co-written with the scientists, clinical protocols and research for these proprietary ingredients.

 

HP Ingredients also offers private labeling services to various manufacturers around the world. HPI’s innovation in formulations is accomplished by combining the proprietary ingredients with other clinically tested, well researched nutraceuticals.  Ms. Eng had helped formulate several blockbuster finished products for various manufacturers in categories including Anti-Aging, Anti-Inflammatory, Antioxidants, Blood Sugar Support, Memory & Cognitive Health, Cold & Flu, Cholesterol Support, Energy, Fertility, Cardiovascular Health, Immune Health, Joint Health, Men’s Health, Pain Relieve, Cosmetic, Sport Nutrition, Metabolic Syndrome X, Weight Management, and Women’s Health.  HPI currently has 8 employees and has a revenue of over $2mil annually.

Join our Mailing List